About Us

Located in Dallas, Texas, Sew Sew Swell was started by Delaney Rolfe in late 2013 as a custom pillow business after friends saw some pillows she made for her daughter.  She soon bought her own embroidery machine(s) to put monograms on many of these pillows, and immediately started embroidering everything that got in her way, to the point of no longer having time to make the pillows that started it all!

We are all about the beautiful monogram, whether it be on gorgeous linens, sweet items for little ones, or great accessories and home items. With so much to choose from, you are sure to find the perfect gift to express yourself.  

Please look around and stop back by often.  New items are added as fast as we can find them!  We hope you like what you see!